If you’re not an expert or you’ve just started to dive into marketing online, you may have come across some digital marketing terms that you’re not too sure about. In this article we will look at 10 Digital Marketing terms and what they mean. Of course, there are many more terms than this, but these cover some common ones that you’ll come across when marketing your business digitally.
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CPC – Cost per click
This is the price you pay for each click in your pay-per-click marketing campaigns. If a person clicks on your advert’s link leading to your product or service, then this is counted as 1 click.
CPA – Cost per Acquisition
Sometimes known as cost per action, CPA is an advertising pricing model in which you the advertiser pays for a predetermined event such as: newsletter subscription, a form submitted, a product sold etc. You only pay for the advert when the desired event has happened.
Your conversion rate is the percentage of visitors on your website that complete your desired goal (this is the conversion). If you have a high conversion rate this is excellent, it means that your marketing is working well, you are targeting the audience and people are finding what you’re offering easily.
Impressions are often misunderstood. They are when an advert or any other form of digital media shows on a user’s screen. Think of spreading your businesses awareness, impressions are not how many times a user has clicked on one of your links, but how many times it has rendered on their screens.
Keywords in digital marketing refer to the phrases used by people to search for things for example ‘theme parks in London’ or ‘how to change a tyre’. These keywords can be used by businesses in their digital marketing to attract their target audience.
Organic traffic are visits to your website that come from non-paid sources. For instance, if your website is optimised for search engines through having fantastic content etc, then you will receive a lot of organic traffic. Search engine optimisation is a strategy that refers only to improving your organic traffic rates.
Adversely paid traffic are website visits that you acquire from search engine marketing techniques such as adverts that you pay for. PPC (pay per click) marketing is a concept used to obtain paid traffic results.
SEO – Search engine optimisation
Search engine optimisation is the practice of improving the amount and quality of organic traffic to your website. The quality of your traffic refers to the people who are visiting your website that are looking for your product / service – clear content and intelligent use of keywords will get you this. Once the quality traffic is coming in you can start to measure the quantity of visits that are coming through from search engine results pages (SERPS).
SEM – Search Engine Marketing
Search engine marketing is typically buying traffic from paid for listings such as Google Ads.
When you look at a search engine results page you will see a list of websites with a short snippet of information under the website address and name. This is the META description. A good META description can get you more traffic, so think carefully what to type that really describes your business well. Remember to use your keywords!
Hopefully this list of 10 Digital Marketing terms have helped you to become a little more familiar with this industry’s lingo. Of course, there are many more terms that are not mentioned here of which will be covered in future articles.
If you want to learn more about Digital Marketing terms and more then book now on our fantastic upcoming conference on the 18th of October.