Archive July 2015

UNLOCK THE POWER OF YOUR CUSTOMER DATA

This article discusses how effectively managing your data can help you to understand your customers better.

Introduction

One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick, it’s difficult to communicate in a way that is both effective and engaging.

In a recent survey by B2B Marketing, 71% of marketers did not feel they were getting the most out of their data. Three specific areas of concern were highlighted:

Read More

THE IMPORTANCE OF LOCAL SEARCH

For those of you who may not necessarily know what the term “local search” relates to, it refers to the search results displayed when a potential customer types in a local search query into one of the search engines, e.g. Jewellers in Canterbury (example below).

Google has released statistics that highlights why local search is important and how it can have a significant impact on customers either buying your products/services, or visiting your store in person.

Read More

THE IMPORTANCE OF LOCAL SEARCH

For those of you who may not necessarily know what the term “local search” relates to, it refers to the search results displayed when a potential customer types in a local search query into one of the search engines, e.g. Jewellers in Canterbury (example below).

Google has released statistics that highlights why local search is important and how it can have a significant impact on customers either buying your products/services, or visiting your store in person.

Read More