Live Streaming is set to take the digital world by storm Katie King from Zoodikers Consulting

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Allow us to introduce you to the world of live streaming. Up until now, live streaming has been a minefield of financial and time investment, but thanks to mobile apps such as MeerKat, Periscope and YouNow, those days are long gone.

The rise in popularity of iOS and Android has seen a boom in live streaming over the past few years. According to a report by PWC, the UK Entertainment and Media digital sector is set to take over non-digital by 2019. Cisco is also predicting that by 2018, 84% of all Internet traffic will be video.

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UNLOCK THE POWER OF YOUR CUSTOMER DATA

This article discusses how effectively managing your data can help you to understand your customers better.

Introduction

One of the main goals of marketing is to relate to your audience. Without understanding who your customers are and what makes them tick, it’s difficult to communicate in a way that is both effective and engaging.

In a recent survey by B2B Marketing, 71% of marketers did not feel they were getting the most out of their data. Three specific areas of concern were highlighted:

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THE IMPORTANCE OF LOCAL SEARCH

For those of you who may not necessarily know what the term “local search” relates to, it refers to the search results displayed when a potential customer types in a local search query into one of the search engines, e.g. Jewellers in Canterbury (example below).

Google has released statistics that highlights why local search is important and how it can have a significant impact on customers either buying your products/services, or visiting your store in person.

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THE IMPORTANCE OF LOCAL SEARCH

For those of you who may not necessarily know what the term “local search” relates to, it refers to the search results displayed when a potential customer types in a local search query into one of the search engines, e.g. Jewellers in Canterbury (example below).

Google has released statistics that highlights why local search is important and how it can have a significant impact on customers either buying your products/services, or visiting your store in person.

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Digital over Breakfast

Our next event is ‘Digital over breakfast’. It is a highly valuable event for anyone who is wanting to keep up to date within the digital world! The first event is being held on 15 May at the Mercure Hotel, Tunbridge Wells from 8.00 am – 10.00 am and is not to be missed!

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March’s event

The 5th ‘Digital in Kent’ event took place at the end of March and was such a success! With over 100 attendees and some absolutely fantastic speakers – it was thoroughly enjoyed by all!
‘‘I thought the event last week was really good – the best yet! The speakers were brilliant and all the presentations went well together while giving a different spin on digital marketing to the last conference.’’ – Cara Mosely, Locate in Kent

The day was filled with informative keynote speakers, that each bought their own aspect of digital knowledge to the day! Allister Frost, a digital marketing expert, was one of our speakers:
”I’m not sure what I expected by Allister’s talk on ‘The Psychology of Online Persuasion‘, but I walked away feeling delighted… They do say you learn something new every day and I certainly had by the end of Allister’s talk” Carina Watson, Be My Marketing

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Google is coming to Digital 2015

We are so proud that Google has confirmed they will attending and speaking at our event. Local companies are always trying to gain advantage online. Don’t miss this unique opportunity to hear from one of the World’s leading brands.

First Digital in Kent Monthly Meet Up Provides Marketing Insights

kent-business-events-logo-2The new Digital in Kent monthly meet ups kicked off last night, with the first get-together taking place at the Abode Hotel in Canterbury.

Some attendees had previously attended one of the biannual Digital in Kent conferences but many were new to the Digital in Kent brand, which aims to bring together the region’s brightest digital marketing minds and pass on their knowledge to Kent businesses.

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