Making waves at #DigiKent 2018

Making waves at #DigiKent 2018 Why Puddle Ducks East Kent had a break from the pool to attend Digital in Kent, October 2018.

<span class="entry-title-primary">Making waves at #DigiKent 2018</span> <span class="entry-subtitle">Why Puddle Ducks East Kent had a break from the pool to attend Digital in Kent, October 2018.</span>

Over the past couple of years, Puddle Ducks East Kent has developed into new locations, taken on multiple team members and moved into larger premises. Our Marketing Assistant, Haidee, booked on to attend Digital in Kent to learn how to optimise marketing to support our business growth.

Most impressively, the line-up of keynote speakers was extremely diverse, and each brought invaluable insight to the conference. In comparison to businesses that the speakers had come from, Puddle Ducks East Kent is relatively small, yet their advice was helpful and transferable to us and each person in attendance. The best part? You don’t need to be a marketing guru to implement most of the tips and tricks that the keynotes had to offer; they were all equipped with solutions and ideas suited to novices or experts. We’d put ourselves just about in the middle.

For Haidee, there was several key ideas that she’s taken back to her colleagues: how to create a more personalised customer experience, adapting to the consumers’ needs, the importance of heightening your company’s net value and an insight into new software and systems available to streamline our marketing process.

If you’re considering attending future events, it’s a no-brainer. Your job as a marketer is never complete and we will always have things that can be improved upon. The conference was grand in programme and speaker quality but also intimate – there was real opportunity to chat to speakers and other delegates one-on-one to network and share experiences and knowledge. How often do you have the opportunity to be in the same room industry experts?

Puddle Ducks East Kent provide Baby & Pre-School and Swim Academy swimming lessons for babies and children aged 0 – 10 years. In addition, we run Aquanatal classes for mums-to-be, which are accredited by The Royal College of Midwives. Puddle Ducks is the largest swim school partner of the Swimming Teachers Association (STA), and our expert East Kent-based Teachers deliver progressive, child-led and inclusive swimming lessons to around 1,200 customers a week.

Haidee Carpenter

Marketing Assistant – Puddle Ducks East Kent

For swimming lesson enquiries: 01622 236111 / [email protected]

For marketing enquiries: 01622 236111 / [email protected]

 

Katie Rose

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