How to use your marketing automation to its full potential

Kenda Macdonald
Chief Executive, Automation Ninjas @AutomatioNinjas

Kenda is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft for over 5 years and has spent over 14,500 hours learning new ways to automate what people think is impossible.

She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing.

Kenda relishes in simplifying over complicated processes for truly intelligent automated marketing.

She will guide you through the importance of marketing automation driven by behaviour and how this benefits your business. You will learn

  • How behavioural automation integrates with marketing
  • How automating one’s marketing can effectively enhance a business’ ROI
  • How to use buyer psychology to best configure your marketing automation

‘I always love working with Kenda and her Ninjas. There’s no BS, they get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle. This results in a great plan which can be easily implemented from the beginning’ – Mike Browne, Picture This

Why retention is the new acquisition

David Shaw
Marketing Manager, Business Computer Solutions, @davidmarkshaw

This session will change the way you treat customers forever.

We spend so much of our time on sales and marketing to acquire new customers and then have nothing in place to ensure they stay as customers and become fans and then advocates. You will learn

  • Why customers are your best sales people
  • Why you need a marketing plan for your customers
  • why retention is the acquisition

“David is a digital genius. His understanding of how digital can have a positive impact on businesses of any size and market is in my opinion, unparralled.”  – Dave McRobbie

Video for Social Media

Stephen Lloyd-Barlow
Co-Founder/ Director, vidbuild @myvidbuild

This session will change how you produce your current marketing

With video content leading the charge in digital marketing globally, now is the time to get onboard, and take your content to the next level. Find out exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once your done. You will learn

  • All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people
  • The tools and tricks to producing this video yourself
  • Knowing the facts and figures that justify video content as part of a well-formed marketing strategy

Steven has a background in global media operations with over 25 years of media and film production on a big scale. Steven’s entrepreneurial experience continues to shape and create leading global products and brands; with new online creation tools and apps through technology, digital platforms and software development. Steven is committed to collaborating, mentoring, sharing and driving new solutions for business & digital innovation.

Transform Results with Agile Marketing

Josh Whiten
Partner, Digital Marketing Transformation @JoshWhiten

As marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t work anymore.

Discover the benefits of applying an agile approach to your digital marketing to acheive more impressive results faster, and with less effort.
You’ll discover what an agile approach looks like and how it can be applied to practical scenarios from content creation to CRO. Agile marketing holds the key to making marketing work in this volatile climate

How to measure success in B2B

Matt Skinner, Head of Digital Strategy + Data, Proctor + Stevenson

Matt Skinner is the Head of Digital Strategy + Data at Proctor + Stevenson, one of the UK’s leading digital agencies. Matt has worked with global giants like Panasonic, Daikin and Regus to deliver data-driven digital campaigns. Matt has spoken across the world on digital and data strategies and was a leading voice in GDPR compliance for communications.

More often than not, B2B marketing is about facilitating 1-on-1 relationships. This makes measurement in B2B far more complicated, but why do many companies still use the basic ecommerce metrics in order to measure their digital success? What role does your website, social media, PPC, email etc play in your sales and marketing process, and how do you navigate this without making it absurdly complicated?

You will learn:

  • Why digital in B2B is misunderstood
  • Considerations to make when utilising digital channels in B2B
  • How to build a measurement plan for digital B2B