simon edridgeSimon Edridge

Managing Director, SEA

The Line-of-Sight Digital Marketing Checklist

  • An effective process to check alignment between strategy, ideas and implementation
  • To carry out a gap analysis between all the various disciplines
  • How to create effective internal connections with teams working towards agreed objectives

About Simon

With 30+ Years’ experience in the marketing and advertising industry, Simon has created and delivered effective marketing projects for a range of industry-leading clients.

Also as a trusted adviser and coach to MDs, Directors, Managers and team leaders he supports and encourages ambitious businesses to effectively deliver their compelling strategy. In doing so they reach their full potential using simple yet practical tools for strategy development, goal setting, problem solving and time management. This way of working ensures that participation in the process connects Directors, Managers, employees and customers. Payback from his work is immediate.

The key to this development is engagement of the individual and their team, Simon provides:

  • A warm sense of humour that supports all his relationships
  • Encouragement of dormant creativity within individuals and the team
  • An innovative approach to restructuring conversations
  • Structure and guidance to create highly effective teams

 

Mark Jennings photoMark Jennings

Technical Director, Stormchasers Digital

Google Analytics – Making Good Business Decisions

The power of information in enabling us to make decisions is already known to most of us. As a business we need to be able to make decisions about our web presence, which for most of us is our website.

  • What aspects of their marketing are working?
  • Are visitors engaging with their website?
  • Measuring their Return on Investment?

The analytics process; measure, learn then take action.

About Mark

I’m a bit of a geek really! I’m a Google Analytics, Google AdWords and Google My Business Specialist with Stormchasers Digital in Medway, Kent.  Plus I love playing around with WordPress, helping clients get a stable, secure website they are proud of.

 

Susanna RynehartSusanna image

Partner, Thomson Snell & Passmore LLP

How to use social media responsibly and the legal risks

Susanna has provided this workshop in-house to companies direct as well as externally. The feed back has been that it has been highly valuable, useful and a very informative session. Using a number of different scenarios and inviting attendees to vote using voting technology to say what they feel is the right outcome Susanna promotes discussion and feedback to highlight areas of risk when using social media and considers what if anything on social media is truly private and personal

  • The legal risks involved in social media misuse
  • How to use social media responsibly
  • Improve their knowledge of their legal rights.

About Susanna

Susanna is an employment lawyer at Thomson Snell & Passmore who is ranked in Chambers and Partners as someone who “spells out the pro and cons of a case and giving clear ideas of options”, she is “highly practical” and someone who is “appreciated for her friendly approach”. Susanna is particularly interested in the use and interaction of social media in the workplace and has designed a highly practical and interactive workshop to test attendees’ knowledge about their legal rights when using social media platforms.

 

Belinda Collins Belinda Collins

Managing Director, Zest The Agency

Customer 4.0 and how we market to them

The profile of the typical customer is changing at a rapid rate and the challenge of how to market to this sophisticated new consumer will all be revealed in this dynamic workshop.

  • What is customer 4.0
  • How you can effectively market to them
  • Improve their knowledge of their legal rights.

About Belinda

Bee knows the business inside and out, working her way up the ranks over the past 10 years to Managing Director. Prior to Zest, Bee spent many years working in London across recruitment marketing, not for profit, as well as B2B and B2C accounts,
including Barnardo’s, Oxfam, Foxton’s, Victor Chandler International and Books Etc. and Borders. She’s dedicated, strategic and knows how to do business.